It’s been a wild couple of months for us here at Lynx Telematics.
After being invited to San Bruno, California to pitch for the producers of Shark Tank and subsequently being featured on ABC World News Tonight with Diane Sawyer, our business has increased dramatically.
We are currently running safety and operational efficiency programs with several local Cincinnati companies and are producing strong ROI numbers as well as effectively reducing fleet risk liabilities.
Working with the State of North Carolina and beginning work this week with the city of Charlotte, we have been able to take our “NEXT Practices Guide” and “LynxSafe *360 Connect” approach to implementing and helping organizations fulfill their purpose behind installing a telematics system and realizing the vision of an operationally efficient fleet, from a cost perspective as well as productivity and at the same time reducing risk liability.
As a speaker and sales trainer, I have always maintained that vision is not as much about what can be imagined…as it is about what can be delivered.
There is also a distinct difference between purpose (why you installed telematics) and the vision (what you hope to accomplish with telematics) for your programs. The bridge that connects those two mountains is called strategy (the how and when).
A strategy must be closely tied to purpose in order to be meaningful and enduring.
Never confuse the simplicity of telematics with the complexity of a well planned out and implemented strategy that produces short-term desired results along with a more enduring residual long-term returns on investment for you and your organization.
The telematics landscape it littered with thousand of programs gone wrong, sold by feature and benefit pitchman that couldn’t be found with a search warrant, once the contracts were signed.
However, an effective strategy moves away from the simple formulaic business approaches of yesterday and focuses on the human elements that take into consideration, cohesion and communication at every juncture to foster alignment.
A longer-term vision and emphasis on an enduring strategy have the potential to do far more than allow an organization to hit quarterly targets. A good strategy transforms a compelling vision into concrete outcomes. It’s all about planning and execution.
The Lynx Telematics “NEXT Practices Guide to Implementation” when coupled with the “Lynx Telematics 360 Connect” program not only offers a plan that makes sense but gives a clear-cut plan for execution and management.
Never underestimate the potential for uncertainty, fear, mistrust and ambiguity to derail even the best strategies!
At Lynx Telematics, we can not only provide you with the technology, but we continue to work with you over the life of your partnership to continue to achieve and grow returns on investments into telematics.
Vincent Rush, VP of Business Development at Lynx Telematics